Apple unveils ‘Apple Watch Series 2’ with swimproof certification

After the long wait today we are getting an update to the Apple Watch hardware as Apple has unveiled the all new Apple Watch called Apple Watch Series 2 which comes with swimproof certification. The previous generation Apple Watch was just splash proof, but the new one can be taken swimming too. Apple CFO Jeff Williams has unveiled the next generation of Apple Watch on stage at its big event today after mentioning that its the #2 watch maker in the world in terms of revenue (behind Rolex) and #1 smart watch maker.

Apple Watch Series 2 features a new S2 chip with a faster dual-core processor and a new GPU with 2x graphics performance. The new display is also 2x brighter at 1000 nits, the brightest for any Apple display.

Built-in GPS is also included for outdoor running and walking without iPhone. Apple Watch Series 2 improves the pace and distant tracking and displays routes on the iPhone even when you don’t bring it along.

Apple Watch Series 2 adds a new ceramic (white) build option in addition to aluminum and stainless steel. Hermès is also introducing two new bands with Series 2.’

Apple is also launching Apple Watch Series 2 Nike+ Edition with exclusive Nike band focused at fitness users.


The new Apple Watch Series 2 will be running on the latest WatchOS 3, and it will make use of the new hardware to make full use of it. The new watchOS 3 will become available for the current generation Watches on September 13.


Apple Watch Series 2 pricing starts at $369 and the Nike+ Edition will cost the same. The pre-orders kick off on September 9, while the Watch Series 2 will launch on September 16. Apple is also upgrading its original Apple Watch which is now called Apple Watch Series 1 with the same dual-core processor found in the new Apple S2 SiP. The price of the older model goes down to $269.

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