Nokia has made it official that they are returning back to the mobile game next year onwards. This is some exciting news for smartphone enthusiasts.
Starting today, HMD Global Oy is now the home of Nokia phones and tablets. The exclusive license extends 10 years forward and covers the whole world (sans Japan). Nokia, the company, will receive royalty payments for Nokia-branded products made by HMD (for both the name and for the intellectual property used).
It’s important to note that Nokia, the company, is not an investor or a shareholder in HMD. That said, HMD is a Finish company and there’s one Nokia representative on its Board of Directors. Also, FIH Mobile (a Foxconn subsidiary) will be making Nokia-branded feature phones.
It is said that the New Nokia phones that will be launching will be running Android and they will be unveiled in the first half of 2017. Details of these Nokia-branded Android phones are unknown, so it’s unclear what kind of specs they’ll offer or how much they’ll cost at this point.
Nokia was once a major player in the mobile game, but we haven’t seen any new Nokia-branded smartphones for awhile now. What will be interesting is seeing how consumers respond to a new Nokia-branded Android phone in 2017. The Android competition is fierce, and while the Nokia name may help draw attention to a new device, we’ll have to wait and see if these Nokia-branded phones will actually sell.
Who’s excited to see Nokia coming back? I’m definitely pumped to see what they have to offer.
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